The Giulietta Sprint stood for fundamental changes in the Italian motor-car industry. Perhaps one should rather speak of 'hand-craft', which would have been perfectly appropriate for the previous manufacturing of certain car bodies. No, from now on, only luxury cars like Ferraris or later also the first Lamborghinis, can still lay claim to being individually hand-made.
The coach builders are divided into production orientated, and design orientated. The latter produce, not so much for the consumers, but rather for the car factories. They now decide which forms should be produced in the presses, which are constantly growing in size and in numbers. It won't take much longer, until Italian design will dominate the world of European cars. There will be hardly a car available in which a designer from Italy would not have had his hand in somewhere, (intentionally or unintentionally). The designer himself is even sometimes bought instead of the concept.
It all started after the Second World War. One of the later, famous designers, is Nucio Bertone. Even then, when the Giulietta was being born, he did not spend as much time on the drawing board as did Franco Scaglione. Later it would be Giorgio Giugiaro for the Giulia Sprint. Thus, began a new era at Alfa Romeo. Almost from beginning, the company had a glorious aura. Apart from the outstanding racing car results between the wars, the company was also responsible for the existence of Ferrari.
However, the financial cushion was always thin, sometimes too near to the abyss. One cannot live only on fame. Thus, Alfa now needed a better strategy, than to produce only a few cars for the well-to-do. They should continue to be something special, but the mid-range employee should at least also see the possibility of sometime being able to afford an Alfa. Of course the cars could not be delivered at bargain prices, they remained, also in the maintenance, more on the upper edge of the respective price class. One of few exceptions would be the 'Junior' variety, made during the especially successful years.
For a long while, the normal, in-house engine technology was primarily used. It is surprising that this occured almost without cut-backs. Costs were saved more on the production side. Thus, this engine, with only a few variations, is actualy found in all the vehicles of the company, also in the Alfa F12 transporter. As far as the chassis is concerned, astonishing results with relatively simple means were achieved.
It still remained however, to justify the purchase price of the deeply imbedded image and the coach-work. This brings us to the Giulietta Sprint, exactly the same as the later appearing Giulia Sprint, a concept of timeless beauty. Milan (Alfa) won the trophy in the upper class against Turin (Fiat), at least on points, after that, they didn't have to wait very long for success... 10/09