Fiesta is not only a Spanish name for a product of an American company, it also has a lot to do with the production place. First time in many years Ford has a factory in Spain. So far one has been excluded from the Spanish market. Sold could be only what was produced in the domestic market. Through intensive negotiations now one has found a practicable path for both sides. The Fiesta is also still produced in England. Relatively late, Ford decides to build a vehicle with transverse engine and front drive. After a bad flop with the Ford Cardinal in USA and the relatively successful Taunus 12M nothing happend but except smaller versions of existing models of long-term. It takes a long time to convince the corporate management of the need for a new design engineering. Long ago the competitors romp on the market. The compact class is in. It offers little space usage by the drive and a practical hatchback with foldable rear seats. Now the company really has made a lot of costs. The investment costs would have amounted to 2 milliard DM. You can certify the first Fiesta a good use of space, a pleasing styling and relatively low air resistance. Even the low curb weight is a good basis for optimal consumption. However, the Fiesta suffers - as almost all new developments at that time - under the rust devil. This get better with the revision in 1983. But until then, it had already conquered the hearts of practically thinking women. Other than the rust, they will not be disappointed. The Fiesta is developing into a modest and inexpensive car.