You can feel it, Hyundai wants continue to sell more cars, wants to compete with the three big companies. However, the increasing quality and the just this year improved design is emphasized. If we include 2015, almost all Hyundai will have at least a new 'face', except maybe the i35.
|Low price is nice, but not all.|
One is (rightly) proud of the i10, which even doubled its market share in the segment. A third more was sold of the new i20, perhaps the best new version. The range of products becomes larger by the H350, a light commercial vehicle, available in no less than three variants.
|Customers pay attention a lot more to the design.|
When we report here of the new i40, appearing in 2015, the company comes to its limits something. Although it has gained here by 50 percent every year until 2012, but in the domain of, for example, the German manufacturer it is struggling. You can see it on the Genesis, presented in Geneva this year, which despite increased acceptance for three-box design probably will have a hard time.
|At the top, it becomes more difficult.|
The i40 has a lot more leeway here. It is also available as an estate car and its range will expanded reasonable. One can not list fast enough (see video below), how much better it is in consumption and performance compared with the previous converter transmission with six gears. Unfortunately, its design just as with Genesis, is a little too much similiar to Audi. But if the price is right and the direct injection will fairly universally offered, not only as diesel ...
|The Internet plays an increasing role when buying a car.|
The newly intendend reinforcement of selling online is definitely the way to go, even if it means the earlier technically informed seller falls by the wayside. Corresponding stores are also important, like the newly opened in Frankfurt. Whether however, working together with Bluewater, the UK's biggest shopping center will also be the Hit for sale more expensive cars, remains to be seen.
|Hyundai, a through and through European product?|
Little by little, one wonders what the South Koreans still have from Hyundai, if except the development in Rüsselsheim more than 90 percent of the vehicles are produced in Europe (Turkey and the Czech Republic). Indeed, Hyundai is probably the only remaining still growing competitor here, but the gains were likely to be eaten up in part by the huge investment by 2015. 12/14