One starts with London, planned are up to 30. They make public the Bugatti Blue all over the world. After all, the VW group was so clever, the very widely scattered naming rights for articles with the name Bugatti to repurchase simultaneously with the acquisition of the brand in 1998.

Of course, one can not place a Veyron 16.4 Super Sport in the boutique. The sale of two to three such Bugattis here is not the aim, but the fashion, the lifestyle collection presented in Milan a year ago. By the way, the vehicles of Bugatti are sold at a loss.

From the boutique in the Brompton Road in the distinguished district Knightsbridge it is not far to the Hyde Park, but strangely, significantly away from the financial district of London. No, the money is not emphasized, necessary to purchase the accessories, but one refers to the exceptional performance of the brand and the artistic sense of the Bugatti family.



Did you know that Massimiliano Ferrari is the name of the CEO of Bugatti International? Be that as it may, he also accentuates the 'authentic' ambience. Nevertheless, it is perhaps the first point of sale of a car brand in which no car is presented. And only for a short term, one restricts oneself to clothing and accessories.

When we look to the pictures above, of course, the horseshoe shape of the horse lover Bugatti attracts attention at the entrance. One takes in the noble materials that are processed in a Bugatti: precious wood on the floor and brown leather on the wall for the Ettore Bugatti Collection and white marble and light gray leather for the Performance Luxury Collection.

Even the design language of historical models such as the type 57 SC comes into its own. The highly visible center seam between the two symmetrical halves, which is to be found more attenuated in the Veyron, is visible at the shelf cabinets even with copy of the rivets.

The next scheduled shops reveal a lot about the potential buyership, including the in rich Dubai and Doha, capital of Qatar, although one still has some time until the beginning of the FIFA World Cup 2022. And of course USA is counted among, however, Tokyo also, but no talk of China at the moment. 11/14