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Great Britain 1
Great Britain 2
Great Britain 3
Great Britain 4
Great Britain 5
Great Britain 6
Great Britain 7

Land Rover

History Rover 1
History Rover 2
2014 Land Rover Discovery
2011 Range Rover Evoque
1994 Range Rover
1989 Land Rover Discovery
1970 Range Rover

Jaguar 1
Jaguar 2
Jaguar 3
Jaguar 4

2015 XE
2014 F-type Coupe
2013 XFR
2013 F-type
2009 XK-R
2009 XF
1999 S-type
1993 XJS
1992 XJ 220
1979 XJ Series 3
1975 XJ 4,2 Coupe
1975 XJ-S
1973 XJ Series 2
1968 E-type Roadster
1968 XJ Series 1
1966 XJ 13
1964 E type Cabrio
1964 Mark X
1963 Jaguar S
1961 E type Cabrio
1961 Jaguar E
1961 Rear Axle
1959 Jaguar Mk II
1957 XK 150
1954 d-type
1954 XK 140
1951 c-type
1948 XK 120
1948 Mark V
1945 SS Mk4
1946 SS Jaguar Saloon
1938 SS Jaguar 100
1936 SS Jaguar 100

  The History of Jaguar 3

Previolus page

It would remain this way, so much so, that his competitors would ask themselves how he could stay in business with these prices. One can imagine, what sort of effect this would have on the later manufactured, noble sports cars. Indeed, a really big profit would probably never be realised. One has to give it some thought: Lyons offered an optically clearly improved model, which was only 17% more expensive than the standard, which of course, was much larger. One only has to imagine, what e.g., a Karmann Ghia cost in comparison to the Beetle. No wonder this branch of business was successful, after the 1927 convertible and the 1928 saloon, other cars were also refined, e.g., the Fiat 508, also a mass product, belonging however, rather to the middle class.

There was still a further parallelism. For a company to be really successful, a bulk buyer mostly appears and orders a number of cars all at once, of course under certain conditions, as it was around the turn of the century with the Daimler company in the shape of the Consul Jellinek. In this case it was the biggest dealer in Great Britain, who ordered 500 Austin Swallows in one sweep. By the way, at this point differences between Lyons and Walsley were already beginning to manifest themselves, Walmsley was not really prepared to carry the risk. Indeed, it was to become 'worse'. After moving premises once again, this time to Coventry, the production was continued, allegedly with an additional 1000 (!) workers.

Coventry was known to the older people because of the disastrous German air-raids during the second world war, which led to the reaction of 'blanket-bombing' of almost all the larger cities in north- and central Germany in thecourse of the war years. Coventry, with its population of approx. 300.000 lies in the middle of England and up to shortly before the turn of the century, it was the home of at least 10 British motor-car manufacturers. Jaguar was to become so famous in this context, that later, when one spoke of 'Coventry', the Jaguar works were meant.

In the meantime, not only Austin- and Fiat cars were provided with Swallow-coachwork, but also Morris, Wolseley, Swift and Standard, whereby the latter played an important role in the further development of the company. This second, big step in the development was slowly coming to an end. Lyons wanted to build complete cars. To do this he needed a chassis, The whereby, we must bear in mind, that not only a frame is meant. Basically, what was needed was a finished, ready to drive car, where only the bodywork was missing. At the moment however, the frame was adapted to fit in with the special requirements. 07/13

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