Citroën still was one of the biggest producers in Europe in 1931. In order to increase its sales numbers even further, spectacular travels were undertaken to show the lasting durability of its products. The vehicle shown above was built for a journey from Beirut to Peking, at a time when most of the trip had to be covered without roads. In the Himalaya heights of 4200 m had to be overcome. Sometimes, the car had to be taken apart, and transported in up to 30 kg weighing parts by locals.

The expedition is named 'Croisière Jaune'. The two teams also consisted of archaeologists, geologists, China experts, photographers, journalists and filmmakers. On 04.04.1931 they started and at the 12.02.1932 after 12,115 kilometers Beijing was reached. The spectacular action from then increased the sales of Citroën and made known the brand to China. Today (2016) Citroën sells a quarter of its production in more than 500 Chinese outlets. 04/16