The pictures shown above and the video below, although filmed in Amsterdam, should refer to car sharing with the i3. It represents a sort of 'Secondary-Exploitation', one with at least a double meaning. If 80% of the i3 customers really do come over from other brands, then this tendency would of course, strongly support the renting out of these cars.

'Drive Now' is what car sharing is called at BMW. In the past four years it has grown to now have almost a half a million customers, whereas in contrast to the buyers of the brand, young people and particularly women prevail and represent a growing market. E-Mobility, together with the rental segment, does of course make a lot of sense in urban areas. This is particularly valid, if bonuses are given for parking at a charging station.

At least in this way, the i3, which is seldom taken notice of, could be brought to the attention of the public. The complement to public transport would be optimised and if, because of this system, some people would do without having their own car, then the railways, with their long-distance travelling, can also profit. Wouldn't it be great, if as many people as possible could extend their active lifespan through avoiding tail-backs and traffic congestion.

The manufacturer would also profit, because the targeted amount of 50.000 produced cars will not be achieved. Right now it's 'only' 20.000, although even this number is surprising, since by far, not all countries (including Germany) subsidise electric cars as they do in the USA and China. At least in Germany, they are considering general privileges for car sharing in urban areas.

What does the future of the i3 then look like? In the above video, a few key points about the revised manufacture of the i3 are explained. Indeed, after the unparalleled advertising campaign, also for the i8, they are now concentrating more on sustainability, which should do justice this this car. The next video below, shows how an i3 could one day be disposed of. It is bound by the same EU directives for recycling. The old batteries by the way, will be used by Vattenfall for quite some time afterwards as a buffer between the production and the consumption of renewable energy.

BMW justifies this new way of thinking, among other things, with the inconceivable amount of worldwide 80 million produced vehicles per annum, i.e. 150 per minute. What is wanted are alternatives, and in the search for them, they don't want to be satisfied with rear ranks. While we're on the subject of numbers, we'll use the respective figures given out by BMW, in this case, also the 15 million tons of olives harvested worldwide, of which 5% to 10% is made up of leaves which are not directly usable (video 1 below). Thus we come to the point of interiors made from plant products (video 2 below). 07/15