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History of Toyota 5



It's to report from bad times, not only during but also after the Second World War. It is the same dilemma again and again. There are built up huge capacities mainly by military needs, but these are not salable afterwards neither by their kind nor from the production price.

In addition, the structure of production, which is directed almost exclusively to meet the demand, for example, even trucks created with cab made of wood towards the end of the war, principles on which can be based barely afterwards. Of course, also the beginnings of Toyota's newly introduced methods were destroyed thoroughly.

Of course, trucks were needed to remove the piles of rubble, but the hunger of the people was more urgent. So, Toyota produced first of all everything imaginable up to the fish paste, before one could think about the production of vehicles again. However, the main factory in Koromo (Toyota City) with 'only' fifty percent destruction seemed to have been lucky.

That was in any case not a rich country before the war. But now the misery was really enormous. After all, the yoke of the military has been cast off successfully. Never again should be intervened in war scenarios outside the country. A package deal, which, by the way, hangs in the balance currently (2015) also by the threat of the IS.

Not comparable to the sovereignty of the military now one had to deal with the supremacy of the Americans. The liquidated large corporations and dictated with its interventions in the economy, inter alia, also, what was to be produced henceforth. In this context, the final separation of Toyota and the 'Spinning and Weaving Company' happened.

As often happens after wars was inflation and not only in combating it, the fundamental difference of the Japanese from the American mentality showed up. The latter relied on relentless competition with a lot of egoism on the part of both the capital and the employees, while the Japanese society preferred rather consensus and compensation.

That changed under the pressure of modern times and the occupying power initially a little and much later even much more, namely when no longer was the creed a working life lasting affiliation to a company. But already in the period around 1950, the situation was not only for Toyota so that layoffs were inevitable. Kiichiro Toyoda was farther away from his ideal than ever.

If there would be still categories below the bankruptcy, for Toyota they would have applied. There it was indeed of little use for the moment, when a new small car, albeit in limited numbers, could be added to the production next to the truck. There were simply not enough people who could afford it. And inflation, it galloped.

Even worse it was when it was stopped by drastic measures. Because inflation is such a kind of granting a loan without security from the to money printing legitimated nation to the private and business people. If this is withdrawn suddenly, massive bankruptcies are inevitable.

Kiichiro Toyoda wants to avoid bank loans at all costs, but cannot avoid it. The now have a say and are demanding layoffs, which Kiichiro had promised his workers to avoid. It is a conflict that ultimately disengages himself from the company and probably also led to his early death in 1952 at the age of just 57, two months before that of Risaburo Toyoda. When Kiichiro Toyoda left the company in 1950, it was divided into Toyota Motor Company and the distribution as Toyota Motor Sales. Shotaro Kamiya will be President of TMS, an important step for the growth of the company.

It is Kamiya who, with Kiichiro's consent, initiates connections with Ford in order to be able to offer his dealers a car in addition to the trucks. Thought is on the Ford Consul, which is to be manufactured in a purpose-built assembly plant in Japan as well as it is already built in Great Britain. But it turns out differently.







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