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Opel - History (6)

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Instead of developing, one runs cooperations, e.g. with Fiat, together with Bosch developer of common rail. One wanted to improve the not quite modern diesel portfolio. But the cooperation goes wrong. At the end of 2005 one pays as much as 1.55 billion euros no longer have to take over Fiat, as it was originally agreed by contract. Probably also this sum co-founded the bankruptcy of GM in 2009.

After that Opel should be sold, just like Saab. After an agonizingly long pause and slight recovery of the group one decided to keep Opel. But why? In order to starve it with an outstretched arm. While here's the imagination been strengthened rather well when developing new models by the prolonged crisis. With the 'Zafira' comes a new species of seven-seaters with well thought seating concept and appropriate response to the market. It has now already received successors in the segment below.

Models of Japanese manufacturers are successfully adopted and also in the commercial vehicle sector, cooperation with Renault, which already bears fruit. Opel succeeds it rather than the competitors, to connect the low fuel consumption of vehicles with relatively low acquisition prices. Fuel saving must remain affordable. With the Insignia succeeds a timid step again into the superior comfort class.

Plant closure in Germany is likely to be costly ...

However, if you can only deliver to Europe, in whose south the financial crisis dominates, it has not easy, of course. E.g. also Ford of Germany suffers similar. Nevertheless, the pressure on Opel's huge. After all, one still makes enormous losses. The mother GM don't make it easy to the daughter. The company Daewoo was bought and their more advanced vehicles will be marketed globally, as Opel is treated restrictively. At least export to countries with low or nonexistent import duties one could allow to offer Opel a broader market base. Of course, GM can not open for Opel its own factory in China.

Do not forget what you learned from Opel ...

Because the plants in Europe are busy partly below 50 percent. There are 2012, only still 22,000 employees in Germany.But instead of promoting the development of new models, the saving commissioners give each other the jack in the hand. No dual-clutch transmission, only one gasoline direct-injection engine, while other manufacturers already offer this for their entire range. Only with new bodies one does not lure customers. Competitors work according to the successful introduction of modern techniques already at cost-cutting rationalization. Saab is already bankrupt, or is it? ... 05/12               Top of page               Index
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Translator: Don Leslie - Email:

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