It is Cecil Kimber who gives the products of the Morris Garrage founded in 1913 the suitable style. Actually he is just one of William Morris' employees but nevertheless, very soon he is solely responsible for the trademark that he influenced so highly. The price of the vehicles and their durability make sales successful. Both are achieved by Kimber using only parts from Morris' ancillary companies.
As a matter of fact, MG itself has never built engines, gearboxes or wheel suspensions including brakes. It`s just that the different parts are adapted for the use in the first especially lightweight roadsters. Also the car bodies are produced by foreign companies according to specifications from the MG developers. To use the self-made frame for different models sometimes only means a minor modification.
Till the middle of the century exclusively rigid axles with leaf springs and frictional dampers are in use. Nearly from the beginning the vehicles are offered as a two- and four-seaters with different wheelbases, primarily open with a light roof as protection against the English weather and the winter and windscreens to be mounted additionally.
The result are relatively tight calculated vehicles which attain additional operational safety by the use of standard parts. To sum it up, the vehicles sell like warm buns. They are named by two figures, the first one having a special meaning only for the tax to be paid in Great Britain.
The second figure contains a very optimistic reference to actual HP. So the first standard MG from 1924 with the number 14/28 has less than 20.5 kW (28 HP), the type 14/40 only 26 kW (35 HP). Because only very few customers order a closed saloon, this power already delivers performance of more than 110 km/h, for that time a phenomenal value that can be reached on a few roads only.
From 1928 a six-cylinder model is developed, the 18/80 with bigger dimensioned frame and mechanical drum brakes, like the two other models with side valves and 3- gear gearbox. At least, the 60 HP (44 kW) are sufficient to increase maximum speed by about 10 km/h.
The most prominent feature of this model however is the new, more or less split radiator grill. With the octagon, which exists already since the beginning of the company, integrated in the top center it becomes MG`s brand label that will be found nearly unchanged at each MG for the next 25 years.
One draws a lot of hope from that model, even with regard to racing sports. Only the economical situation that days leaves much to be desired and does not conduce to selling six-cylinder cars.
A much more important model is the MG Midget, introduced in 1928. The future direction of developement of the brand can clearly be recognised here: to offer a real sporty car with respective road performance from a relatively small engine, lightweight, small body and all of this for a sharply calculated purchase price.
The Midget engine`s cubic capacity is only 850 cm ³, but as a real step forward in development possesses an overhead camshaft. The wheelbase is less than 2 metres. Generally, a roof is not planned but can be purchased as an extra.
One sits close together, shoulder to shoulder. The spring system is rough, there is no heating and the leg room is protected only insufficiently against incoming water. Engine performance however is, quite amazingly, 15 kW (20 HP) and a little later with other valve timing even 20 kW (27 HP).
The Midget increases the production figures in spite of recession. All in all the sales figures particularly of the smaller models have risen since foundation of the company that already for the third time the production plant had to be moved, this time to Abington.