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History 3

The original company Leland & Faulconer Manufacturing and the Cadillac Motor Company were merged in 1905. 1908/1909 William Durant of the Buick Company incorporated Oldsmobile, Cadillac and Oakland. Perhaps even interesting that Leland, who was only employed manager at Cadillac, founded with his son Wilfred again a company, the Lincoln Motor Company. The name was dedicated to Abraham Lincoln.

Leland was after all, already 74 years old at the time. From 1917, USA were among the participants in the First World War. The company fulfilled its obligations by manufacturing, inter alia, aircraft engines with Ford components. The resurgent automobile production after the war, one could not use for oneself. Seen from the styling, the cars did not fit with the style of the upper class. The company went bankrupt and was just bought by Henry Ford.

The role of Henry Ford in this matter and the further fate of the company Lincoln, we will investigate in his biography. First of all, Leland's failure to understand styling became noticeable, the tasks left over for later. Opposite to this his unconditional commitment to accurate work that needs to be done best not twice or corrected.

To demonstrate that at a number: a thousandth inch was the generally permissible tolerance at Cadillac, which is equivalent to 0.025 millimeters (2.5 hundredths). Such a thing will not exist in the rest of the automotive industry over the next 10 or even 20 years. From this might have been the first approach of Cadillac to a luxury brand, because in reality eg Packard and especially Düsenberg were still far ahead.

The Dewar Trophy

Famous is the example in the UK from 1908, where the jury of the Royal Automobile Club of eight production cars chose three and subsequently drove a total of about 120 km through the town and on the racetrack. Thereafter, they were completely dismantled in about 700 parts and reassembled any composition determined by the jury, including 89 spare parts. The subsequent 800 km ride with full performance showed no disorders at any of the three cars.

That may be considered with today's eyes, not have been particularly spectacular, then it was a sensation. Because it was normal that parts did not fit, even if they came directly from the manufacturer. Thus, there was no continuous standardization, which by the way made impossible the emergence of many different suppliers, as it is common today. Sometimes there are such problems even today at antique cars with handmade bodies. Since you can not built-in a used part directly, even if it has the correct colour.

1912: The 2nd Dewar Trophy for 1000 times test of the E-starter

Incidentally Leland's pursuit of standardization matched excellent in the plans of Durant, which connected except the above mentioned about 20 companies with General Motors. It was the idea these firms to interlock with each other in order to save costs by common parts. It was not until his successor was able to make this integration. So Alfred P. Sloan finally listed a hierarchy of GM companies, in which Cadillac was set to the top. The companies should not compete with each other. Buyers should be able to change seamlessly from one to the other brand depending on the financial potency. 01/14

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