'DA' means 'Deutsche Ausführung' (German design). 1928 BMW took over the Dixi plant. Dixi comes from the Latin 'dicere, dico, dixi dictum', which in this form, 'I have expressed (with emphasis)!' means. One must not forget that the word 'dictator' of the same root arises. There resonates with the pride of the development of the Austin Seven and his quantities. Unfortunately it is no economic success for the vehicle factory in Eisenach, which is taken over by BMW 1928 together with the Austin Seven license.
The vehicle is expected to mutate as soon as possible into a BMW. Therefore one keep just the chassis together with the drive. It is extended under maintenance of wheelbase and track from 2800 mm to 3250 mm and widened from 1170 mm to 1250 mm. After the standard at that time suits inside two adults and two children and can be transported economically and quietly. It must be remembered that this first BMW is born in the time of a recession.
As was customary at that time, different bodies can be ordered to the supporting, riveted plate frame, including of course the above shown two-doors, open body. One advertises the relatively small car with the favorable ratio of internal and external dimensions. New to the Austin Seven replica is the steel body of the limousine without a wooden frame. A class win at the International Alpine Rally leads to an increasing popularity of the 'Dixie'. From 1929, these vehicles will be delivered as a BMW from the plant in Berlin. Customers yet must be accustomed to four-wheeled BMWs.