A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Mobiles
F9
Bookstore
Tests
Formulary
2012 Audi City
Audi complemented its dealer network with a new format – Audi City. The first location opens in London close to Piccadilly Circus. The brand’s entire model lineup is presented fully digitally in a compact space. Over
the next few years, Audi will open more than 20 stores worldwide by 2015.
Even in traditional points of sale it is not possible to present the growing model line concretely. In the digital world here it is, including all colours, equipment options and functions – in its entirety. Also the customers
are offered the chance to experience the sheer breadth of the range in full. Visitors can digitally select their vehicle out of several hundred million possible configurations and experience it in realistic 1:1 scale on
screens that almost fill the entire space.
Audi City will be the customer’s central and consistent point of contact for all needs – from the first consultation to aftermarkets and ongoing services. AUDI AG offers employee training targeted specifically in these
urban stores and also supports the dealer in their selection and further training. Furthermore, employees increasingly have a more broad-based educational background – as IT experts, for instance, who are qualified
to explain the digital world of Audi City. 08/16
F9