It is somewhat more expensive and with the label 'Ceramic', also somewhat misleading. One automatically thinks of racing sport and very high temperatures. Thereby, all that remains of this technical attribute, is the somewhat higher brake pressure that these pads require compared to the standard pads.
The actual advantage is something completely different, namely that the manufacturer promises less brake dust. This material is not as dangerous as it was when asbestos was being used, indeed, it is still not perfectly safe. Apart from that, because less dust is produced, the wheel-rims don't get as dirty.
You know what we're talking about, the part that needs a small treatment before the actual car-wash. If it's put off for too long, the dust which is burnt in through the hot brakes is almost impossible to remove. It would be a shame to ruin the expensive aluminium rims.
Now, why in fact, do the pads develop less dust? Probably not because of the ceramic content, but because of the protective coating, which softens when braking and which transfers itself to the brake discs. You can even check this yourself because this protective coating gives the brake discs a bluish colouring.
So, these brake-pads are rather intended for the average consumer. At more than 200°C the protective coating should dissapear again. The manufacturers even have an eye on also using them in the compact-car segment. Think about it, when high demands are made on the brake discs, they can reach temparatures up to 600°C, at above 800°C, they even become red hot. 06/13